The izzys ice cream cafe is famous in Saint Paul, Minnesota.

Izzys serves over 150 flavors of handmade ice cream and always keeps 32 flavors in the case on any given day.

I talked with Jeff Sommers today and he is super passionate about his ice cream and providing great customer service to serve it up.

Here’s what was happening at izzys.

When customers came to his store, they wanted to taste their favorite ice cream flavor. Sometimes it was not yet available and so people would leave feeling disappointed. Some people would purchase a different flavor, but Jeff really wanted total customer satisfaction and he searched for a way to provide it.

Finding a way to let the patron know when their favorite flavor was available, reducing disappointment, was a prime concern for Jeff. It was a problem he needed to solve right away.

The day he found a RFID technology solution for that problem was the day revenue increased. He had solved the problem and provided added value.

The video above showcases the izzys website. You can get online any time and see what flavors are currently being served. Check out the flavor up page.

RFID tags identify each flavor when it is placed in the case ready to serve. The RFID system updates the inventory every 3 minutes so you can be sure your favorite flavor is there when you are craving.

If you choose to be notified by email, you can sign up and let the system know what flavors you are looking for. There are options to be notified by Twitter updates and Facebook alerts as well. Just sign up for the updates.

Jeff and his wife Linda are participating with social marketing in a big way because it’s a great way to communicate with their customers. It shows that they are continuing to provide a positive engagement. You can also visit his Flickr.com photo sharing website to see product and personal photos that support his brand.

The effort of Jeff in finding a solution for his customer is remarkable. I find it one of the most unique ways of using RFID tagging technology and bringing top notch customer service to a business.

When owners like Jeff go out of the way to serve their customer, I believe it’s a story worth telling over and over again.